招牌是指掛在商店門前作為標志的牌子，招牌制作主要用來指示店鋪的名稱和記號，可稱為店標
，可有豎招、橫招或是在門前牌坊上橫題字號，或在屋檐下懸置巨匾，或將字橫向鑲于建筑物上；坐標是設置在店鋪門前柜臺上的招牌，明代以前坐地式招牌較為常見；墻招是店墻上書寫本店的經營范圍和類別
。長沙招牌定制
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